Director of Marketing

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A leading company in the medical device industry is currently seeking a Director of Marketing to join their team. The role will be challenging but also highly rewarding and this leader will be a key voice in the company. For the right executive, this is a fantastic opportunity with great growth prospects. Key duties include:

1) Lead all aspects of strategic, operational and tactical product and brand marketing
2) Develop marketing strategies for target market segments, product categories and brands to increase market opportunities and penetrations
3) Develop and implement go-to-market plans for new products’ introductions globally
4) Build marketing programs to drive specific commercial objectives across different channels and segments
5) Develop and implement commercial partnerships and co-marketing initiatives to drive growth
6) Work cross-functionally with stakeholders and vendors to implement marketing plans
7) Develop and implement social media and digital marketing campaigns to aim at strengthen brand and driving growth
8) Evaluate marketing programs, define and track appropriate metrics and evaluate outcomes
9) Develop and manage market research projects to gain consumer insights that would help to increase market penetration
10) Develop and foster strong direct customers and key opinion leaders’ relationships
11) Work with public relations, media relations and advertising outlets for marketing promotion campaigns
12) Organize and drive industry trade shows
13) Manage and drive company’s website designs and contents
14) Create and manage customers’ education materials and assets


  • 1) A university degree is required. Although all candidates are welcome and encouraged to apply, preference will be given to those with degrees in a relevant field
    2) Appropriate full-time work experience is mandatory (no students or fresh graduates please)
    3) Recent experience in the medical device industry is strongly preferred
    4) Preference will be given to candidates with recent experience in marketing management

    If you are qualified and looking to work with a well-established company – one of the top names in the industry – you should not let this opportunity pass by. However, for this Director of Marketing role, you must be someone who is experienced and passionate about marketing management.


Sterling-Hoffman is a retained executive search firm that specializes in representing life sciences and technology companies in matters of high impact talent acquisition. Our clients include market leaders and venture capital-backed startups in industries such as: medical device, biotechnology, pharmaceuticals, enterprise software, clinical research, and laboratory services. You may view more of our jobs here: Your privacy is important to us: we will never share your resume without your permission. Please note that only qualified applicants will receive a response. We encourage you to apply for as many jobs as you believe you are a fit for, but strongly suggest that you include your salary information as job seekers who provide salary information are likely to be reviewed sooner. ===================== TAGS: Biotechnology Jobs, Pharmaceutical Jobs, Medical Device Jobs, Biotechnology Recruiter, Pharmaceutical Recruiter, Medical Device Recruiter, Biotechnology Career, Clinical Research Job, Regulatory Affairs Job, R&D / Scientist Job, Product Manager Job, Medical Device Sales Job, Biotechnology Sales Job, Quality Assurance Job, Engineering Job, Laboratory Jobs, Microbiology Jobs, CEO Jobs, Marketing Jobs, Manufacturing Jobs, Oncology Jobs, Cardiology Jobs, Hematology Jobs, Medical Jobs


Seniority Level:
Director / VP
Preferred Industry Background:
Managing a team of:
Required Travel:

Base Salary:
Other Compensation: