Marketing Manager, Corporate Events

Covance Inc Located in: Madison,  Wisconsin
(Private and Secure - Guaranteed!)

Covance Inc Biotechnology Jobs Pharmaceutical Careers
 

JOB DESCRIPTION

The Global Corporate Events Manager serves as a key part of the Demand Management team within Covance, working with the Digital team, BU Marketing team, Marketing Communications group and Project Management leaders and reporting to the VP of Demand Management. The Demand Management function focuses on delivering marketing materials, experiences, digital outreach and value offerings that drive client interaction, leads, and value perceptions of the company.

The Global Corporate Events Manager provides day-to-day departmental leadership for a department of 2-4 professionals managing the company’s trade show presence, exhibit design, and brand experience focus.

* Provide leadership for the in-house conference and events team. Work with Marketing leadership, Marketing VPs for the business areas, business owners and scientific leaders to create, publish and manage a calendar of key conferences and events that align to company identified therapeutic, functional, and geographic goals. Attend scientific meetings, trade shows and symposia to compare competitor messaging, communications vehicles and speak with clients to better understand their needs.

* Provide leadership contributions to the design of brand experiences and exhibit spaces with internal staff and external vendors that bring the Covance brand to clients in a manner that advances our brand and perceptions of our leadership.

* Establish department metrics including tracking eloqua delivery and other metrics for Trade Show impact, online experience impact, and executional ROI, helping to establish best practices, improved value delivery, and data-driven leadership decisions.

* Administer staff performance management. Responsible for staff development, recruitment and promotion, and succession planning. Ensure that staff have appropriate direction, training and resources to complete assignments.

* Develop optimal outsourcing strategies to meet timelines and budgets and manage external vendors and contractors as appropriate. Assess resource needs, skills, and capacity. Identify / negotiate with vendors to fill skill/capacity gaps

* Acts as a key leader and voice in interpreting brand into graphic treatments and dimensional designs that deliver desired brand impact at events.

CRITICAL REQUIREMENTS

COMPANY INFORMATION

Covance Inc. is proud to be the only drug development company with a full range of research and development services—from lead optimization, to commercialization and life cycle management. Covance, headquartered in Princeton, NJ, is the drug development business of LabCorp with global operations in more than 30 countries.

JOB INFORMATION

Seniority Level:
Management / Supervisory
Function:
  Marketing
Preferred Industry Background:
 
Managing a team of:
N/A
Required Travel:

Base Salary:
Confidential
Bonus:
Benefits:
Other Compensation: